Generative Engine Optimisation Agency in New York

Week 1–2

GEO Audit & Baseline

Full AI visibility scan across 5 LLM platforms using 200+ New York-relevant queries. Citation map, competitor benchmark, and prioritised action plan delivered before any execution begins.

Week 2–3

Strategy Build

Custom GEO roadmap for your New York market: content gaps, entity priorities, platform targets, and a 90-day sprint plan presented for sign-off before execution.

Week 3–6 · First results

Content & Technical

Schema deployment, FAQ architecture, page restructuring, and author signals. First measurable AI citations typically appear here – within 6 weeks of project start.

Week 6–10

Authority Building

Brand mentions, editorial citations, and structured placements in authoritative sources that LLMs use as credibility proxies for New York brands.

Month 3+ · Ongoing

Monitor & Scale

Monthly AI Share of Voice reports. Continuous optimisation, new platform expansion, and ongoing citation rate improvement across all major AI platforms.

Generative Engine Optimisation is the practice of structuring your brand's content, entity signals, and external mentions so that LLM-powered platforms – including ChatGPT, Perplexity, and Google AI Overviews – consistently cite your business when buyers ask relevant questions. LLMs do not work like search engines. They do not retrieve a list of URLs ranked by backlinks. Instead, they generate answers based on the associations they have built between brand names, topics, locations, and credibility markers through training data and real-time retrieval. For a New York B2B business, this matters because buyers across industries from finance to media to logistics are now beginning their vendor research with an AI query rather than a Google search. If a procurement manager at a Midtown professional services firm asks ChatGPT "which B2B compliance software vendors operate in New York" and your brand is not named, that buyer may never visit your website at all. GEO gives LLMs the structured, credible, specific information they need to associate your brand with the right queries – turning AI platforms from a blind spot into a consistent source of inbound pipeline.

Most New York clients see their first measurable AI citations within six weeks of BAMS Digital beginning active GEO work. The timeline breaks down into clear stages. In weeks one and two, the agency conducts a full audit of your current AI visibility across 200+ queries, maps your entity gaps, and benchmarks you against competitors already appearing in AI answers in your category. In weeks three and four, content architecture is deployed – this includes restructuring existing pages and creating new content formatted specifically for how models like GPT-4o and Gemini extract and store brand associations. In weeks five and six, off-site mention placement begins, inserting your brand's entity signals into publications and data sources that AI systems actively index. By the end of week six, citation tracking typically shows your brand appearing in responses to at least a subset of target queries on ChatGPT or Perplexity. From weeks seven through twelve, citation frequency scales as additional query clusters are targeted and the AI systems reinforce their association between your brand and the relevant topic areas. New York clients in professional services and SaaS categories consistently follow this pattern.

SEO and GEO operate on entirely different signal sets. SEO is designed to influence Google's ranking algorithm, which evaluates pages based on backlink profiles, keyword placement, page speed, structured data markup, and topical authority measured through click and engagement signals. Ranking on page one of Google means your URL is visible when someone types a keyword into the search bar. GEO is designed to influence how LLMs form associations between your brand and specific topics, industries, and buying scenarios. These models do not rank URLs – they generate answers using entity relationships built from training data and real-time retrieval. A New York B2B accounting software company might rank number one on Google for "accounting software for New York startups" yet never appear when a founder in the Flatiron District asks ChatGPT to recommend accounting tools for an early-stage fintech. That is because the LLM's citation decision is based on how consistently and credibly the brand appears across structured content, third-party mentions, and semantic topic associations – not on PageRank. GEO builds exactly those signals, making it a distinct discipline that produces results SEO work cannot replicate, even excellent SEO work.

BAMS Digital optimises for five major AI platforms, each of which operates differently and requires a tailored approach. ChatGPT, operated by OpenAI, has the largest B2B user base in the US and generates answers primarily from training data supplemented by real-time browsing on GPT-4o – meaning both historical content quality and current indexed pages matter. Perplexity retrieves sources in real time and cites them directly, making off-site publication placement especially important for appearing in its answers. Google AI Overviews pulls from Google's index but uses a generative layer to select which brands to surface, meaning entities with strong structured content and E-E-A-T signals appear more consistently. Microsoft Copilot, integrated into Microsoft 365, is particularly relevant for New York B2B buyers in enterprise environments where Microsoft tools are standard – law firms, financial institutions, and consulting practices are heavy Copilot users. Google Gemini serves buyers across both consumer and Workspace contexts. Each platform weights signals differently, and BAMS Digital's citation monitoring tracks your brand's performance across all five, reporting on AI Citation Frequency and Share of AI Voice weekly so you can see exactly where you are appearing and where gaps remain.

The free GEO Audit from BAMS Digital includes five specific deliverables, all delivered within 48 hours of your request. First, an AI visibility scan across 200+ queries relevant to your New York market category, showing which brands are currently being cited on ChatGPT, Perplexity, and Google AI Overviews and how frequently your brand appears relative to competitors. Second, an entity gap report identifying the specific topic associations, geographic identifiers, industry contexts, and credibility signals your brand is missing that are causing LLMs to overlook you. Third, a content audit assessing your existing website and owned media against the structural and semantic criteria that AI systems use to extract and store brand information. Fourth, a competitor benchmark profiling three direct competitors in your New York category, showing why they are being cited when you are not and what specific content or mention patterns are driving their AI visibility. Fifth, a prioritised 30-day action plan listing the highest-impact GEO actions ranked by expected citation improvement, so your team knows exactly what to address first whether you engage BAMS Digital or act independently. There is no obligation attached to the audit.

New York's financial services sector is the largest concentration of financial industry employment in the world, with over 330,000 people working in banking, investment management, insurance, and fintech across Manhattan alone. Professional services – consulting, legal, accounting, and advisory – employs another 500,000+ in the metro area. Both sectors have highly specific buying behaviours that make GEO particularly impactful. Procurement decisions at banks, asset managers, and law firms increasingly involve junior analysts or operations managers using AI tools to produce vendor shortlists before those lists ever reach a decision-maker. That means the AI's answer functions as a gatekeeper. For a B2B vendor trying to sell into Goldman Sachs, a boutique PE firm in Midtown, or a 100-partner law firm on Park Avenue, being absent from the AI's answer at the research stage can mean never reaching the RFP stage at all. GEO for New York financial and professional services requires building entity authority around highly specific regulatory, operational, and industry-context terms – not generic business keywords – because the queries these buyers use are technically precise and the LLMs they use are expected to return equally precise answers. BAMS Digital has direct experience building citation authority in both sectors for New York-based clients.

BAMS Digital offers three service tiers for New York B2B businesses. The Starter plan at $1,490 per month covers the foundational GEO work most appropriate for businesses entering AI search optimisation for the first time – this includes the full entity and content audit, on-site content architecture for up to ten key pages, and citation monitoring across ChatGPT and Perplexity for up to 50 target queries. The Growth plan at $2,990 per month adds off-site mention placement in category-relevant publications, entity graph construction targeting up to 25 topic clusters, and expanded citation monitoring across all five major AI platforms for up to 150 queries – this tier is suited to New York B2B companies with active sales pipelines who need measurable citation growth within 60 days. The Authority plan at $5,990 per month is the highest-intensity tier, covering unlimited query monitoring, full off-site placement campaigns, monthly content production, and dedicated strategy calls – designed for New York businesses in competitive categories like fintech, legal tech, or enterprise SaaS where the citation pool is contested and Share of AI Voice directly affects deal flow. All plans include the free initial audit, and there are no long-term contracts required beyond a 90-day minimum engagement period.

GEO and SEO are not in conflict – they address different channels and different buyer behaviours, and the strongest New York B2B marketing programmes run both simultaneously. SEO continues to drive traffic from buyers who begin their research on Google with traditional keyword searches, a channel that still accounts for a significant share of B2B discovery. GEO captures buyers who begin their research with a conversational AI query on ChatGPT, Perplexity, or Google AI Overviews – a channel that is growing rapidly, particularly in New York's knowledge-economy sectors. In practice, many GEO deliverables reinforce SEO performance: structured, authoritative content that teaches LLMs about your brand also tends to improve topical authority signals that Google's algorithm values. Off-site mentions that build AI citation authority also contribute to referral link profiles. Entity clarity – making sure your brand is unambiguously associated with specific topics and geographies – benefits both AI and traditional search performance. BAMS Digital works alongside your existing SEO agency or in-house team without duplicating or contradicting their work, focusing exclusively on the citation signals that SEO programmes do not address. New York clients running both programmes consistently report faster pipeline growth than those running either in isolation.

BAMS Digital uses three core metrics to track GEO performance for New York clients. AI Citation Frequency measures how often your brand is named in AI-generated answers across a defined set of target queries on ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini – reported weekly and benchmarked against three competitor brands. Share of AI Voice measures what percentage of total AI citations in your New York category your brand accounts for, giving a competitive market-share view of your AI visibility. Brand Mention Velocity tracks the rate at which new citations are accumulating over time, which indicates whether your GEO programme is building momentum or plateauing. These metrics are tracked through a combination of automated query testing run across platforms at scale and manual verification to ensure citation quality – a brand being mentioned negatively or incidentally is flagged separately from a meaningful citation in a buying-context answer. Monthly reporting ties citation data to downstream outcomes including website traffic from AI-referred sources, inbound enquiry volume, and where available, pipeline value influenced by AI-assisted research. New York clients receive a live reporting dashboard with weekly data updates.

Most agencies offering GEO services in New York today are SEO agencies that have added AI optimisation as an ancillary service, typically by adding FAQ schema or repurposing existing content. BAMS Digital was founded in 2024 as a GEO-native agency, meaning every part of the methodology – from entity graph construction to off-site mention placement to citation monitoring – was built specifically for how LLMs process and cite information, not adapted from SEO practice. The agency is led by Alisa Bolokhovets, MBA from the University of Edinburgh, who developed the citation architecture methodology used across all client engagements. With over 5,200 verified AI citations delivered across 500+ brands and a documented 212% average increase in inbound leads for B2B clients, BAMS Digital has a results record that newer entrants to the GEO market cannot match. For New York businesses specifically, the agency brings direct knowledge of the city's dominant B2B sectors – financial services, legal tech, professional services, logistics, and SaaS – and builds citation strategies around those real competitive contexts rather than applying a generic content template.