Generative Engine Optimisation Agency in Dublin

Week 1–2

GEO Audit & Baseline

Full AI visibility scan across 5 LLM platforms using 200+ Dublin-relevant queries. Citation map, competitor benchmark, and prioritised action plan delivered before any execution begins.

Week 2–3

Strategy Build

Custom GEO roadmap for your Dublin market: content gaps, entity priorities, platform targets, and a 90-day sprint plan presented for sign-off before execution.

Week 3–6 · First results

Content & Technical

Schema deployment, FAQ architecture, page restructuring, and author signals. First measurable AI citations typically appear here – within 6 weeks of project start.

Week 6–10

Authority Building

Brand mentions, editorial citations, and structured placements in authoritative sources that LLMs use as credibility proxies for Dublin brands.

Month 3+ · Ongoing

Monitor & Scale

Monthly AI Share of Voice reports. Continuous optimisation, new platform expansion, and ongoing citation rate improvement across all major AI platforms.

Generative Engine Optimisation is the practice of structuring your brand's digital presence so that AI platforms – specifically LLMs like the ones powering ChatGPT, Perplexity, and Google AI Overviews – include your business as a named, cited answer when buyers ask relevant questions. Unlike traditional search, where a ranking algorithm surfaces a list of links, generative AI produces a direct answer that names specific vendors, often without showing alternatives. The mechanism by which an LLM selects which brands to cite involves entity recognition (does the AI know your business exists and what it does), citation density (how many authoritative sources reference your brand in the relevant context), and semantic association (how clearly your content links your brand to specific services, locations, and buyer problems). For a Dublin business, a concrete example: a procurement officer at a company in the Bridge Street District asks ChatGPT which local cybersecurity consultants handle SOC 2 compliance for SaaS companies. If your firm's entity is not established in the AI's knowledge base and you have no citation signals associating you with that specific service in Dublin, you will not appear – and your competitor who has invested in GEO will. GEO is the structured process of building those signals deliberately and measurably.

The timeline from engagement start to first measurable AI citations is approximately six weeks for most Dublin B2B clients, though the exact pace depends on your starting entity recognition score, the competitiveness of your category, and how much existing content can be restructured versus created from scratch. The process follows a defined sequence: weeks one and two are dedicated entirely to the audit – mapping your current citation status across 200+ relevant queries on ChatGPT, Perplexity, and Google AI Overviews, identifying entity gaps, and benchmarking which competitors currently own the AI answers in your Dublin category. Weeks three and four move into execution: deploying structured schema data, submitting entity corrections to knowledge graph sources, restructuring high-priority content pages, and placing the first wave of off-site citations across authoritative sources. By weeks five and six, our tracking system typically records your brand's first appearances in AI-generated responses for target query clusters. Citation volume and query coverage continue to expand through the 90-day window, with most clients seeing substantial citation presence by month three. Maintaining and expanding that presence is an ongoing process, which is why our engagement structures are designed for 90-day cycles with optional continuation.

SEO and GEO are both concerned with visibility, but they operate on entirely different technical foundations and produce different types of outcomes. SEO optimises for ranking signals – backlinks, keyword density, page speed, click-through rates, and hundreds of other factors that influence where a page appears in a list of search results. GEO optimises for citation signals – entity recognition, semantic topic association, structured data clarity, and off-site mention authority that influence whether an LLM names your brand in a direct AI-generated answer. The two systems do not overlap as much as most businesses assume. A Dublin financial advisory firm could rank number one on Google for "business financial planning Dublin Ohio" and still never appear in a ChatGPT response, because ChatGPT does not read live Google rankings – it draws on its training data and retrieval sources, which are shaped by entirely different signals. Perplexity, for instance, retrieves content dynamically but weights it based on domain authority patterns and explicit factual claims, not keyword optimisation. GEO-specific tactics include knowledge graph entity claims, FAQ schema with exact-match question-answer pairs, structured citation campaigns across industry publications, and topical clustering that creates dense semantic associations between your brand and your service category in Dublin's B2B market.

BAMS Digital optimises for five primary AI platforms, each of which operates differently and requires distinct optimisation approaches. ChatGPT, powered by OpenAI's GPT-4 and later models, uses a combination of training data and Browse-enabled retrieval – optimising for it requires strong entity establishment in training-era sources and current high-authority web mentions. Perplexity operates as a retrieval-augmented generation system, meaning it pulls live sources at query time and synthesises them into answers – for Perplexity, off-site citation velocity and source authority are the dominant signals. Google AI Overviews, integrated into Google Search, draws heavily on Google's own Knowledge Graph and structured data, making schema markup and Google Business Profile optimisation critical components. Gemini, Google's standalone AI assistant, similarly weights entity clarity in the Knowledge Graph and semantic relevance of associated content. Microsoft Copilot, integrated into Microsoft 365 and Bing, surfaces citations based on Bing index authority and structured content signals. For Dublin B2B companies, the most immediately impactful platforms are typically ChatGPT and Perplexity, because these are the tools most commonly used by B2B buyers during vendor research. Google AI Overviews becomes increasingly important for Dublin businesses whose buyers begin their research through Google search before switching to a generative AI tool.

The free GEO Audit is a structured diagnostic delivered within 48 hours of your request and covers five specific outputs. First, an AI citation report: we run 200+ buyer-relevant queries across ChatGPT, Perplexity, and Google AI Overviews – queries specific to your service category, your Dublin geography, and your target buyer profile – and document exactly whether and how your brand appears, what language is used, and which competitors are being cited instead. Second, an entity gap analysis: we audit your brand's current representation across Google's Knowledge Graph, Wikidata, Wikipedia, and major business data aggregators to identify where your entity is missing, incomplete, or incorrectly associated. Third, a content structure audit: we assess your highest-traffic and highest-intent web pages against LLM citation criteria, identifying which pages have the structural elements AI platforms need to cite them and which need restructuring. Fourth, a competitor citation benchmark: a named analysis of which businesses – local Dublin competitors or national players targeting your category – currently dominate AI answers in your space. Fifth, a prioritised action plan: specific steps ranked by expected citation impact, with estimated timelines. The audit is complimentary with no conditions attached.

Dublin, Ohio has an unusually high concentration of healthcare technology and insurance-adjacent businesses given its proximity to Nationwide's corporate campus and the broader Columbus healthcare corridor connecting institutions like OhioHealth and Ohio State Wexner Medical Center. Companies in these sectors – including health IT vendors, insurance technology platforms, benefits administration firms, and healthcare compliance consultants – operate in buying environments where procurement is research-intensive and trust-dependent. When a benefits director at a Columbus-area employer asks ChatGPT to recommend "employee benefits administration platforms built for Ohio-based companies with union and non-union workforces," the AI draws on its citation index to surface named vendors. Health IT and insurance technology vendors in Dublin face a specific GEO challenge: their services are highly specialised, which means the query language buyers use is precise and technical. GEO for these sectors requires content that explicitly addresses that technical language – HIPAA compliance workflows, ACA reporting integrations, Ohio Department of Insurance regulatory alignment – and off-site citations from industry-specific sources like HIMSS publications, Benefits Pro, and insurance technology trade directories. Brands in these Dublin sectors that establish AI citation authority in their specific technical niches can dominate AI responses in categories where the citation pool is currently sparse and competition for AI mentions is lower than in more generic B2B service categories.

BAMS Digital offers three engagement tiers structured around the scale of citation authority a Dublin business needs to build. The Starter plan is $1,490 per month and covers the foundational GEO workstream: entity establishment, schema deployment on up to ten pages, a structured content brief for two new AI-optimised assets per month, and monthly citation tracking across the five primary AI platforms. This tier is appropriate for single-location Dublin businesses in less competitive B2B categories where a focused citation strategy in one service niche is sufficient. The Growth plan is $2,990 per month and adds expanded off-site citation campaigns targeting 15 to 20 authoritative placements per month, content production for four assets, entity expansion across multiple service lines, and a competitor displacement component that actively targets the query clusters where a named competitor currently holds citation dominance. The Authority plan is $5,990 per month and is designed for Dublin businesses competing in high-value categories – managed IT, health IT, financial advisory, commercial real estate – where citation authority needs to span multiple service lines, buyer segments, and geographic sub-markets simultaneously. This tier includes full citation campaign management, 30+ off-site placements monthly, weekly AI monitoring reports, and a dedicated strategist. All tiers include the free initial audit and a 90-day performance review with documented citation outcomes.

GEO and SEO are complementary disciplines and running both simultaneously produces better results than either alone. SEO builds the indexed content and domain authority that serves as the raw material for GEO citation signals – a well-optimised page that ranks well is also more likely to be retrieved by Perplexity's dynamic sourcing system and to carry the topical authority signals that LLMs weight when deciding what to cite. Conversely, GEO work directly improves certain SEO metrics: schema markup deployed for AI citation purposes also enhances Google rich result eligibility; entity disambiguation work that clarifies your brand for LLMs also improves Google's Knowledge Panel accuracy; and high-authority off-site citations built for GEO create the same backlink and mention signals that SEO programmes rely on. For Dublin businesses already working with an SEO agency, BAMS Digital operates as a specialist overlay – we do not duplicate or interfere with existing SEO work, but we do audit what the SEO programme has produced and identify the specific GEO gaps that keyword-focused SEO naturally leaves open. The most common gap is content that ranks for keywords but lacks the explicit entity associations, FAQ structures, and semantic density that cause AI platforms to treat the content as a citable source rather than just an indexed page.

BAMS Digital tracks GEO outcomes using three primary metrics. AI Citation Frequency measures how often your brand is named in AI-generated responses across a defined set of 200+ buyer-relevant queries, tracked weekly across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot – this is the core output metric that tells you whether your citation authority is growing. Share of AI Voice measures your brand's citation presence as a percentage of total brand mentions in your category across those same queries, compared against your top three Dublin-area or category competitors – this contextualises your frequency data within the competitive landscape. Brand Mention Velocity tracks the rate at which new off-site citations and authoritative mentions are being added to the sources that AI platforms draw on, giving a leading indicator of future citation growth before it shows up in platform responses. Monthly reports for all Dublin clients include these three metrics with trend lines, a list of the specific queries where your brand newly appeared or was displaced, and a competitor citation movement summary showing where rivals gained or lost ground.

Most agencies describing themselves as GEO providers are SEO agencies that have added AI-related language to existing service descriptions without changing their underlying methodology. BAMS Digital was founded in 2024 with GEO as its sole discipline – the entire process, tooling, reporting infrastructure, and team expertise was built around LLM citation mechanics from the start. Alisa Bolokhovets, the agency's founder and lead strategist, holds an MBA from the University of Edinburgh with a research focus on applied AI systems, which means the strategic decisions made for Dublin clients are grounded in how LLMs actually process and cite information – not in an analogy to how Google's ranking algorithm works. The results are documented: 5,200+ verified AI citations generated across 500+ brands, with a 212% inbound leads increase as a recorded client outcome. For Dublin B2B companies, the practical difference shows up in specificity – BAMS Digital's audits name the exact queries where you are absent, the exact competitors who are being cited instead, and the exact content and citation actions required to change that, with timelines attached to each step.